The commercial, which will air during the first half of the big game, takes fans to the extreme – as Mtn Dew introduces the wacky world of Major Melon featuring hundreds, thousands, maybe even millions of Mtn Dew Major Melon bottles. "We're excited about our partnership with the one-and-only John Cena to show the world how Mtn Dew Major Melon takes flavor to the extreme." "This year, we're bringing our newest flavor, Major Melon, to the Super Bowl and we're pushing creative boundaries in a way that puts fans at the core of the concept," says Nicole Portwood, vice president, marketing, Mtn Dew. The ad features WWE Superstar and actor John Cena who will bring the larger than life flavor to fans nationwide. The television commercial is part of a 360-degree marketing campaign that takes everything to the extreme with a DEW® twist – highlighted by the opportunity for one lucky fan to cash in on a life changing prize of $1 million dollars by counting the correct number of bottles appearing in the spot. 1, 2021 /PRNewswire/ - Mtn Dew® will showcase new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar – the beverage brand's first permanent flavor offering in more than a decade – in a thirty second in-game advertisement during Super Bowl LV on February 7. John Cena stars in epic Super Bowl spot that gives fans the chance to win one million dollars Mtn Dew® Transports Fans to the World of Mtn Dew Major Melon™ with First-of-its-Kind Super Bowl Ad #ad Rules: ," he wrote.īelow is the new Cena – Mountain Dew commercial, along with details on his new promotion with Mountain Dew, and the full tweet: this tweet to be notified by when the counting begins this Sunday. If you count all the bottles in my #MTNDEWMAJORMELON Super Bowl ad, you could win a million dollars. Cena also tweeted on the new commercial and promotion.
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